Cutbacks at AMI's Health & Fitness Magazines

is suspending publication of five-year-old Mom & Baby magazine and scaling back Natural Health’s frequency to eight from 10 times a year starting in 2010.
Meanwhile, the staff of AMI's Men’s Fitness were expected to be told that they would be furloughed for 12 days between now and March 2010. Shape’s staff was told the same news three weeks earlier.
Launched five years ago, Mom & Baby came out twice yearly with a rate base of 500,000. It was distributed mainly at doctor’s offices.
Natural Health will now be produced by Fit Pregnancy’s staff, which used to produce Mom & Baby. Eileen Chiafair, the publisher of Natural Health, and its editor, Mary Bolster, left the company when their jobs were eliminated. It was unclear if other staffers will lose their jobs.
This round of cost cuts is just the latest for AMI. Just a few months ago, it cut the rate base at Men’s Fitness and Natural Health, along with celebrity weekly Star, to keep costs in line with falling ad revenue.